Brand Colors & Palette Guidelines
Official primary and secondary color palettes for HOPE Prison Ministries. These tokens drive our web, digital, and print identity.
Primary Colors
Navy blue (Pantone 289) and metallic gold (Pantone 10127) are our primary ministry colors. Neither color will ever reproduce as brightly and richly in four-color process as it does as a spot ink. Spot colors are more accurate than screen-built colors. Colors displayed below will vary from printed tones. Electronic displays (LCD screens, CRT monitors, etc.) may display colors slightly differently than they would appear in print. Gold is a particularly challenging color. As such, an alternate gold has been provided for electronic applications.
Navy Blue
PMS 289
C99 M84 Y45 K51
R12 G35 B64
#0c2340
Metallic Gold
PMS 10127
C31 M39 Y88 K5
R174 G145 B66
#ae9142
Secondary Colors
The secondary color palette is provided to aid the design of communications that reflect our ministry brand in tone and style through consistent use of color. Although our primary colors are blue and gold, marketing communications can be made more effective and compelling with a more flexible and sophisticated use of color harmony and contrast. The colors shown below are rendered on screen from official Hex values. Printed tones will vary. These secondary colors can help complement the core spirit of our primary colors.
Medium Blue
PMS 2154
C100 M77 Y34 K22
R20 G56 B101
#143865
Bright Blue
PMS 2945
C97 M77 Y15 K3
R28 G79 B143
#1c4f8f
Dark Gold
PMS 4495
C41 M46 Y93 K17
R140 G117 B53
#8c7535
Bright Gold
PMS 117
C18 M37 Y100 K1
R211 G159 B16
#d39f10
Dark Sky Blue
PMS 5376, 87% tint
C23 M13 Y6 K0
R193 G205 B221
#c1cddd
Medium Sky Blue
PMS 650, 57% tint
C10 M5 Y1 K0
R225 G232 B242
#e1e8f2
Light Sky Blue
PMS 656, 40% tint
C5 M2 Y0 K0
R237 G242 B249
#edf2f9
Warm White
PMS 4545, 28% tint
C6 M6 Y14 K0
R239 G233 B217
#efe9d9
Light Warm White
PMS 9064, 60% tint
C2 M2 Y6 K0
R248 G244 B236
#f8f4ec
Green
PMS 347
C96 M2 Y100 K12
R10 G132 B61
#0a843d
Light Green
PMS 2246, 85% tint
C30 M1 Y26 K0
R179 G218 B197
#b3dac5
Palette Usage Guidelines
Are secondary colors mandatory?
The color palette has been carefully selected to create a cohesive family that allows for a controlled range of creative possibilities for our organization brand. Use of these elements in communications will help create and maintain a consistent look and feel for our key audiences. Communicators are not required to use these colors, but please consider their use.
When to use primary colors?
These colors should be the dominant colors on communications to highly affiliated audiences like ministry partners, donors, and advisory councils. The primary color palette makes up almost 90 percent of the color use for these audiences.
When to use secondary colors?
Communicators are welcome to consider implementing secondary colors to add creative variation to branded work. These options allow great possibilities to add depth and varying tones to photographs, events, and sub-ministry material.